News from Illinois CancerCare

Illinois CancerCare and Central States Media Recognized at the 37th Annual Healthcare Advertising Awards

Illinois CancerCare and Central States Media were recognized by Healthcare Marketing Report, receiving 2 national awards. Illinois CancerCare’s CUREageous received a Silver award in the Special Event category while the Trust in Hope was recognized with a Merit award in the Direct Mail Category. Healthcare Marketing Report, the leading national publication covering all aspects of healthcare marketing announced the winners of their 37th Annual Healthcare Advertising Awards on April 30, 2020. The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition. The awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising and strategic business development.

This year over 4,200 entries were received, making the awards the largest healthcare advertising awards competition and one of the ten largest of all advertising awards. Gold awards were given to 341 entries, silver awards to 290 entries and bronze awards to 240 entries. A national panel of judges reviewed all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.